The basement blogger is chopped off at the knees once again. Recently the (FTC) - Federal Trade Commission revised it's guidelines on testimonials and endorsements. The revision now includes bloggers. The FTC will require that writers on the Web clearly disclose any freebies or payments they get from companies for reviewing their products. The commission also said advertisers featuring testimonials that claim dramatic results cannot hide behind disclaimers that the results aren't typical. Violations carry a fine of $11,000! The new guidelines are scheduled to begin December 1st of this year.I'm curious as to how the FTC would even begin to regulate something like this. Are they referring to all blogs because if they are....there are millions of blogs online. Somebody's going to be really ....really busy.
For those of you who have sites dedicated to product reviews and endorsements, how will this affect the way you blog?
